Question

Company A wants to launch a new product for consumers in the Seattle area. They want to build a strong brand identity that consumers value because it symbolizes important aspects of their own personalities. Assume Company A decides to make raincoats. They want to position their new raincoats as prestigious luxury products targeted at highly educated, high-income working professionals between 35-49 years old. They want their target customers to buy and wear these raincoats to express their sense of style and high social status, particularly to other high-status people

.” Which of the following would best support these goals? Choose one from each pair of options. Mass marketing strategy OR concentrated marketing strategy?

A logo with a serif font OR with a handwritten font?

Large and obvious brand logo that everyone will notice OR small and subtle brand logo that many people will not notice?

Price skimming strategy OR penetration pricing strategy?

Answer 1

1) Concentrated marketing strategy

This strategy involves targeting one specific market segment or audience. Like making products for only teenagers . In our question company is targeting seattle area and 35-49 year old people

2) Hand wriiten font

Hand written font will be consider as unique and will be prefered over logo that all brand uses

3) small and subtle brand logo that many people will not notice

4) Price skimming strategy

Price skimming strategy involves targeting public who has high income. Just like what I phone is doing