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if we believe the external environment is just to dynamic for us to forecast going forward,...

if we believe the external environment is just to dynamic for us to forecast going forward, what strategic approach should we adopt? What would this approach seek to achieve?

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Answer #1

If a company believes that the external environment is too dynamic to forecast then they are following the least resistance strategy. In this the company foes not try to predict or forecast the external environment and make least effort to resist the changes in the external environment. This approach is highly passive in nature. It implies that the company is only intending to survive in the market. It has no goals of expanding business or utilizing opportunities.

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