Question

Perfumery de France, which manufactures and sells a range of women’s fragrances worldwide, wishes to develop...

Perfumery de France, which manufactures and sells a range of women’s fragrances worldwide, wishes to develop a new style of packaging for its Michael Cox brand. Innovation packaging is a critical differentiation factor in the perfume market, and this may explain Michael Cox’s fall in market share, as it has been using the same pink bulb-shaped bottle over eight years. Designers have now come up with three new design concepts, but before proceeding with any of this design, the Company requires a program of marketing research to a) determine market awareness and attitude towards the Michael cox brand and existing packaging and b) determine customer and potential customer attitude towards and preferences with regards to the new design concept. Research should initially focus on the European market. The company hopes that answer to such question will help in the successful re-launch of the brand. The company is willing to spend up to $100,000 on the research project.

Task

You are a research executive in a market research agency and have been asked to do the following:

a. Identify appropriate further information that you would require from the company prior to writing a proposal

b. Having made reasonable assumptions regarding the answer to the information required in Question a, produce a proposal to address the research needs of the company

Business   Finance   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

a. The information that will be required by the company before deciding about changing the package includes the research to know the market awareness about the product. It should also be analyzed what is the opinion of the people regarding the product's packaging. Are the customers aware about the package? Do they like it? Would they like any changes in it? What kind of changes would they prefer? These information has to be collected from the research through a questionnaire.

b. In order to conduct this research, it is necessary to be able to contact the existing customer base of Michael Cox. They need to be contacted as they are the best people to answer these questions. Apart from them, the company can also contact other people who are interested in the product. This includes people who use perfumes in general.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Repackaging a Global Brand: A Case Study Analyzing the Capital Expenditure Decision INTRODUCTION It is early...
Repackaging a Global Brand: A Case Study Analyzing the Capital Expenditure Decision INTRODUCTION It is early 2014. A leading global skincare manufacturer, Health & Beauty Co. (HBC), has been losing market share in the hand and body lotion market. While the firm still leads its competitors in market share in this segment of personal care, it seeks to stem further share erosion and, to that end, has recently developed a strategy to recover market share through rebranding, advertising, and repackaging....
The jewellery industry is undergoing a vast transformation. There has been a shift in the mindset...
The jewellery industry is undergoing a vast transformation. There has been a shift in the mindset of buyers who prefer branded jewellers over traditional retailers. Thus, there is a need for small retail jewellers to accept the change and think like big corporations. Even luxury jewellery brands need to attract buyers to their stores using different techniques. Another hindrance to the traditional jewellery business is the growing popularity of online jewellery stores. Thus, there is a greater need for jewellery...
Case Study Read the case study given below and answer all the questions that follow. SONY...
Case Study Read the case study given below and answer all the questions that follow. SONY : High Quality and Technological Innovation introduction Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward. This case study looks at the ways in which Sony has been able to stay at the leading edge of the new technologies. Sony Corporation is the leading manufacturer of audio, video, communications...
In February 2012, the Pepsi Next product was launched into the US market. This case study...
In February 2012, the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Pepsi Next Case Study Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product...
Performance-Setting Retail Prices Read the overview below and complete the activities that follow. Emily has always...
Performance-Setting Retail Prices Read the overview below and complete the activities that follow. Emily has always been obsessed with smell. Emily believes that everyone has a signature scent. To pursue her passion, Emily is opening a boutique store, Perfumance, that specializes in scent development. Emily believes that to find a person's signature scent, she has to spend time with them one-on-one, understand their lifestyles and what makes them unique. Emily is having a difficult time determining what her pricing strategy...
Everyday investment company Sharesies was launched in February 2017, after conducting research on New Zealanders’ attitudes...
Everyday investment company Sharesies was launched in February 2017, after conducting research on New Zealanders’ attitudes towards investing. Prior to launching the company, the co-founders interviewed over 200 people asking them “If I gave you $50 right now, and you had to do something with it in the next 5 minutes what would you do?” Only 5 out of 200 people chose an option to save or invest the $50. More popular options were bills, online shopping, coffees, vouchers, food,...
CASE: Sharesies: NZ investment platform Everyday investment company Sharesies was launched in February 2017, after conducting...
CASE: Sharesies: NZ investment platform Everyday investment company Sharesies was launched in February 2017, after conducting research on New Zealanders’ attitudes towards investing. Prior to launching the company, the co-founders interviewed over 200 people asking them “If I gave you $50 right now, and you had to do something with it in the next 5 minutes what would you do?” Only 5 out of 200 people chose an option to save or invest the $50. More popular options were bills,...
Answer these questions for the case study: Purple Innovation, Inc.: The Online to Offline Marketing Challenge...
Answer these questions for the case study: Purple Innovation, Inc.: The Online to Offline Marketing Challenge (a) Delineate what marketing data analytics and metrics were used by Purple Innovation, Inc to assess the effectiveness of their marketing actions and marketing campaigns. (There are many.) Within your answer, provide the type of analytics and /or metrics and for each one, and, for each one, an example of specific dollars, numbers, percentages that were provided in the case. (Be sure to include...
Everyday investment company Sharesies was launched in February 2017, after conducting research on New Zealanders’ attitudes...
Everyday investment company Sharesies was launched in February 2017, after conducting research on New Zealanders’ attitudes towards investing. Prior to launching the company, the co-founders interviewed over 200 people asking them “If I gave you $50 right now, and you had to do something with it in the next 5 minutes what would you do?” Only 5 out of 200 people chose an option to save or invest the $50. More popular options were bills, online shopping, coffees, vouchers, food,...
Please answer the following Case analysis questions 1-How is New Balance performing compared to its primary...
Please answer the following Case analysis questions 1-How is New Balance performing compared to its primary rivals? How will the acquisition of Reebok by Adidas impact the structure of the athletic shoe industry? Is this likely to be favorable or unfavorable for New Balance? 2- What issues does New Balance management need to address? 3-What recommendations would you make to New Balance Management? What does New Balance need to do to continue to be successful? Should management continue to invest...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT