Please find the answers as follows, brief explanations have been given to support the answers.
1) In recent years, the distinction between a salesperson and a professional has blurred because the salesperson of today is a pro / professional
Explanation : We can say salespeople today have the expertise and knowledge about the products and can enable customers to make intelligent choices and solve their problems like professionals thus blurring the lines.
2) The three general levels of selling relationships with customers are transaction selling, relationship selling and partnering
Explanation : Transaction selling is like traditional selling where the salesperson doesn't contact the customer once the product is sold and there is no relationship. Relationship selling is where the seller continues to be in contact with the customer to ensure customer satisfaction and to cater to their future needs. Partnering is the highest form of selling relationship where the seller acts as a partner supporting and guiding the customer through all stages of operations, sales and beyond and tries to continuously monitor and improve to achieve higher levels of customer satisfaction
3) The CPSA is Canadian Professional Sales Association
Explanation : It is a body or association that caters to the professional develepment of marketing professionals.
4) Salespeople represent their companies to the world.
Explanation : They are the front-end people that act as the agent of their companies to the outside world which is full of potential customers and stakeholders. The actions of the sales force can create lasting impressions of the company to the public at large.
5) Donna works for a computer components distributor and works as part of a 12-person team at their head office processing orders that come in. She also handles customer inquiries and complaints. Donna is an example of a technical sales representative.
Explanation : Computer components fall under durable goods segment of technical nature that are often sold to industrial buyers or other manufacturing organisations and so people employed in the sales team need to possess a technical or specialised skill set additionally. Here, Donna processes sales order and also handles customer inquiries and complaints which are likely to require some technical expertise to address, thus she is a technical sales representative.
6) Order-takers are often referred to as inside sales reps; they simply process and review orders received by mail, telephone or online.
Explanation : Order takers ask or wait for a customer to order and simply process it. They do not proactively engage in activities that would influence the customers decision to buy or strategise to create sales. Thus, inside sales rep or merely process and review orders are just order takers and not order getters
7) Alan is a salesperson for a company that sells health and beauty products. Alan's job requires him to interact with corporate buyers that work at the head office to obtain listings. Alan makes presentations to the head office buyers for all new product launches. Alan works as a(n) key account representative
Explanation : When the head office of a big company or brand decide which of their products (also known as listings) are sold to consumers through their outlets, they appoint key account representatives to sell it at the outlets. The key account representative is a sales position that are focussed to work as per the objectives of the head office unlike the store level sales representative. In the given case, Alan sells health and beauty products of a company as per the listings obtained by the head office and also reports to them. Thus, Alan works as a key account representative.
8) Anne is a sales person for a paint and coatings manufacturer. In a typical day, Anne accesses her CRM software 10-20 times on her laptop to verify sales call information and to track relationships. She uses her smart phone extensively for instant messaging as well as incoming and outgoing calls. She schedules teleconference calls with members of the sales support team weekly to discuss customer opportunities. Anne is a sales person who takes advantage of one of the most important impact areas in selling today. Technology
Explanation : Technology is one of the most important area to have positively impacted selling today. In the above case, Anne has been taking advantage of advances in technology and the CRM software that she uses, or the smart phone she uses or teleconference calls with her team members are all examples of technology being used in the sales profession and impacting the way sales are made in this modern day and age.
9) In business, personal selling refers to personal communication with a prospective customer regarding information of products or services and persuading the customer to buy it.
Explanation : The process should involve direct communication between the buyer and the seller and the focus should be to provide information of the product/services and how it could satisfy the customers needs so that it could potentially lead to a sale.
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