Question

Define the following terms:

`Recall test:

`Closed end questions:

`Position , advertising, copy, and testing (PACT)

Answer 1

I) Recall test is testing the effectiveness of advertisement where person is asked to recall advertising messages the person remember.

II) Closed end questions are those which can be answered by simple "Yes" or "No".

III) Position, advertising, copy and testing (PACT)

is a list of 9 principals for testing the effectiveness of advertisements. Purpose was to improve the research standard that the advertising industry uses to create and test as copy, to develop better ads for clients, and to control TV advertising costs.