Question

What is are the key driver for marketing at PepsiCo?

Answer 1

Few of the key drivers for marketing at PepsiCo are as follows:

1. Exapansion strategy: PepsiCo is expanding its business in new territory to generate more growth from its key busiensses.

2. New products: Pepsico is coming with new products which is targeting the current need of consumers one of the prime example of this health and wellness products launched by PepsiCo in recent past.

3. Expanding the product line: PepsiCo is expanding its product line and adding new products in its product portfolio which will be going to key driver for growth for PepsiCo.