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Suppose you launched a new social networking website for college students to compete against Facebook and...

Suppose you launched a new social networking website for college students to compete against Facebook and Twitter. What factors should you consider in selecting the physical location of your business? How would you determine how much attention to devote to this issue in your business plan?

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The physical location should be near to the place of various resources. For a social networking website, the main resources are human resources, so the business should be located in the area where there is good supply of talented and qualified human resources such as coders, marketing people and managers. This issue is of utmost importance as salary payments are generally one of the biggest expenses incurred by online businesses and thus, it needs to be ensured that the firm is able to get the best possible talent for the price.

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