Question

Sales for XYZ running shoes
Region	Population	Product Sales (2017)	Total category sales (2017)
New England	10,400	277	1939
Mid Atlantic	33,400	1,031	8000
East Central	25,600	919	7000
West Central	29,200	478	6536
South East	38,000	1,054	10111
South West	21,900	579	5000
Pacific	36,400	671	4890

Based on the data above:

Q1. What is the best market for this brand and why?(3 pts)

Q2. What is the worst market for the product categoryand why?(3 pts)

Q3:  What would your advice be -- regarding the Pacific market-- to a product manager allocating resources between these markets?(3 pts)

Answer 1

1. Best market for this brand is south east. This is because amongst all the market this has the highest product sales and highest category sales for 2017.

2. worst market for this brand is new england. This is because amongst all the market this has the least product sales and least category sales for 2017.

3. Pacific market has second highest population after south east and is highly under penetatred. Sales are at lower end and high population gives immense scope to penetrate the market and increase the sales significantly.