Question

4. Suggest a suitable International Market Entry Strategy for the following: (Justify your answer)

• (a) Foreign Private Bank willing to enter Ghanaian Market

• (b) Swiss Wrist Watch Manufacturer willing to enter Ghanaian Market  

Answer 1

i hereby guide on the following points to be kept in mind while answering the questions.

a)

1.The sentiments of the ghanian people to be taken care of for a foreign bank.

2. the previaling facilities of the bank shall be studied and also kept in mind while offering the same to the Ghanian people.

3. the after sales service shall also be kept in mind while staring business in ghana.

4. the time consumed in the processing shall also be kept in mind as a fastrack procedure can be attractive

b)

1. The Swiss manufacturer shall focus on the following whether there are any entry barriers for new participants in the markets.

2. It shall also focus on the areas whether the same is available any substitutes is available against it.