Question

Evaluating each market segment's attractiveness and selecting one or more segments to serve.

Answer 1

The theory of market targeting is selecting the potential customers to which the business wishes to sell products and services.

In this strategy, we divide the entire market into segments , then we can choose which segment based on it's attractiveness, find the one which is  suitable and select the product and services to be sold in that segment.

The three main target marketing activities include segmenting, targeting and positioning. These activities aim to identify a profitable customer base, or target market, and develop marketing campaigns optimised for those consumers.