Question

Evaluating each market segment's attractiveness and selecting one or more segments to serve.

Answer 1

The concept of Market targeting evaluates each market's attractiveness and then selects the goods and services to be sold in that segment.

It is a process of selecting the target market from the entire market ,focus all our marketing activities into a particular segment. Then offer products and services to those customers , whose needs match closely to the products and services offered.

Target market consists of group/groups of buyers to whom the company wants to satisfy or for whom product is manufactured, price is set,  distribution network is prepared, promotion campaigns are set.