In Ethiopia, ABC Tractors developed a lightweight farming machine that sells for just $100, far cheaper than similar machines in advanced economies. The primary market is small farms and individual households that cannot afford the larger, more expensive machines. ABC Tractors will most likely be successful because the firm has ________.
A.
skillfully challenged Ethiopian market competitors
B.
not partnered with family conglomerates
C.
developed a product that qualifies for microfinance to facilitate entrepreneurship
D.
customized its products to meet local needs
E.
complied with local bureaucratic requirements
The correct answer is D
The ABC tractors will be successful because the firm has cutomized its products to meet local needs, The product will likely to be successful if it developed according to the needs of the local people, If the ABC tractors sells the costlier machines in ethiopia it would likely to be uncessful because there is no consumer of it as their purchasing power is low.
The other options complied with local bureaucratic requirements , skillfully challenged Ethiopian market competitors and developed a product that qualifies for microfinance to facilitate entrepreneurship will help the products bring success in the market but these efforts would be futile if the products is not lucrative to the consumers.
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