Question

Mktg-Social Media What are the key measures of the effectiveness of your online presence?

Mktg-Social Media

What are the key measures of the effectiveness of your online presence?

Homework Answers

Answer #1

It is essential to monitor one's online presence to understand the level of effectiveness of Ones efforts. General visibility monitoring methods such as Google vizibility and addict O matic may be used to gauge one's online presence.

Social media is another means by which online presence can be ascertained. There are various means of measuring social media through web analytics and Search marketing. Social media presence can be measured by setting SMART objectives and specific media goals. There should be a clear definition of goals of the business and ROI from the beginning. Website and blog monitoring methods such as Google Analytics provide a useful insights on the online activity.

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