Nike
Starbucks
Coke
Apple
Microsoft
What are the strength and weakness of each company?
Nike
Strength: Low cost manufacturing.
Weakness: Perception of poor labor practices and high prices.
Starbucks:
Strength: Its extensive supply chain
Weakness: Its product is easily imitable
Coke
Strength: High Brand value and diversified brand portfolio
Weakness: High competition from its rival brand and perception of unhealthy drink
Apple
Strength: Product design and marketing
Weakness: It uses is own environment which is highly risky.
Microsoft
Strength: It is easy to use its software
Weakness: Dependence on its operating system and less innovation.
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