Question

Nike Starbucks Coke Apple Microsoft What are the strength and weakness of each company?

Nike

Starbucks

Coke

Apple

Microsoft

What are the strength and weakness of each company?

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Homework Answers

Answer #1

Nike

Strength: Low cost manufacturing.

Weakness: Perception of poor labor practices and high prices.

Starbucks:

Strength: Its extensive supply chain

Weakness: Its product is easily imitable

Coke

Strength: High Brand value and diversified brand portfolio

Weakness: High competition from its rival brand and perception of unhealthy drink

Apple

Strength: Product design and marketing

Weakness: It uses is own environment which is highly risky.

Microsoft

Strength: It is easy to use its software

Weakness: Dependence on its operating system and less innovation.

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