Question

Ferrari believed its value arose from scarcity. Would a slow volume growth strategy to maintain that...

Ferrari believed its value arose from scarcity. Would a slow volume growth strategy to maintain that scarcity yield sufficient financial returns for investors?

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Answer #1

Normally, the price of Ferrari cars are listed and like other cars would not be sold at a price higher that that. Even if Ferrari believes that its value arose from scarcity, adopting a slow volume growth strategy would in fact mean earning less today in the hope of earning tomorrow. If they can meet the demand and sell their cars as and when the orders come, there is a good chance they will be better off because then they just might use the earned profits to R&D better and faster cars.

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