Question

Which of these best describes the marketing practice of the selling concept?

	It focuses on a “hard sell” of product goods even if the consumer is not looking for them
	It is considered to be very consumer friendly
	It tends be build a strong lifetime value with the consumer
	It is responsible for building strong brand loyalty
	It benefits customers more than many other marketing strategies

Answer 1

Marketing practice of selling concept would be focused at selling whatever the business is producing rather than whatever the consumer is wanting so it would be based upon the principle of persuading the customer into buying the product and it would be based upon the theory of hard sell of product even if consumer is not looking for them.

All the other options are not representative of true scenarios.

Correct answer is option (A) it focuses upon hard sale of product goods if enough consumer is not looking for them