Question

Which brand elements (Memorable, meaningful, likable, transferable, adaptable, and protectable) would be most useful in differentiating the Apple Watch from competitors?

Answer 1

Apple products can be said as memorable, adaptable and protectable.

Apple products are memorable due to the consistent design language and logos used for apple products. People easily recognises and memorises an Apple product due to its silver and black design.

Adaptable because Apple products are flexible and adaptable to changes over a long period of time. Proof of this is Apple has come a long way from its introduction in 1976 and has adapted to changes like bringing new products like mobile phones, ipad etc.

Apple is a protected and registered trademark and hence protectable.