Question

The product is not lethal, but the typical complaints include allergic reactions, rashes, sever skin peeling,...

The product is not lethal, but the typical complaints include allergic reactions, rashes, sever skin peeling, and in very rare instances, blindness.

Would you recall it or reformulate the product?

What impact would it have a company?

Homework Answers

Answer #1

I would recall the product. Since the product has severe drawbacks such as blindness it will be in the best interests of the company to recall the product and then work upon its improvements.

If there is even one circumstance where such a negative impact occurs on the consumer, there will be extreme damage to the goodwill of the company. It will even impact the other product sales as well as the share price of the business. Hence it is beneficial for the company to maintain its goodwill in the market. This will have long run benefits rather than short term gain.

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