Question

Business culture affects ethical conduct both in the competitive behavior among sellers and in the

exchange relationship between sellers and buyers.

competitive behavior between unrelated industries.

price, service, and product responsibility to the ultimate consumer.

accountability of buyers and sellers to federal and state legislation.

perception of ethical behavior as viewed by society as a whole.

Cause marketing occurs when

a firm uses noncompete clauses in its contracts.

an organization focuses on the obligations it has to those who can affect achievement of its objectives.

the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

a marketing metric measures how well a firm performs on its sustainability efforts.

a firm develops a quality management and assurance system.

Which president of the United States outlined the Consumer Bill of Rights?

President John F. Kennedy

President Gerald Ford

President Bill Clinton

President George H. W. Bush

President Barack Obama

The American Marketing Association Statement of Ethics identifies six key ethical values. These include honesty, responsibility, _________, respect, openness, and citizenship.

diversity

integrity

fairness

perseverance

charity

Answer 1

1 ) Business culture affects ethical conduct both in the competitive behavior among sellers and in the exchange relationship between sellers and buyers.

2) Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

For eg : Maker of chewing gum funded $10 mln ad campaign aimed at getting americans to use doctors for regular health care maintenance instead of consulting them when they are sick

3)In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers

4) The American Marketing Association Statement of Ethics identifies six key ethical values. These include honesty, responsibility,fairness,respect, openness, and citizenship.