Question

what is b2c in healthcare?

Answer 1

B2C stands for Business to Co nsumers. It is a marketing strategy wherein business sells its products or services directly to customers. B2C is more challenging than B2B during uncertain when consumers cut their spending. It also impact B2B but the magnitude is higher in B2C

B2C in healthcare means selling products/services directly to end customers like in case of Diagnostic centers wherein any custoer can go for health checkup. There are companies like Thyrocare which are into B2C in India. They provide health check up facilities to customeres. Pharma companies provide healthcare products like medicies for customers like Glenmark, Pfizer etc. They have a huge sales team to cater to the needs of the customers. General insurance companies who provide health care insurance plans directly for the end customers like HDFC Ergo plans in India.