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how has the fact that healthcare providers have historically operated under monopolistic or oligopolistic conditions affected...

how has the fact that healthcare providers have historically operated under monopolistic or oligopolistic conditions affected their attitudes toward marketing
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Under monopolistic or oligopolistic conditions where costumers were having almost no bargaining power, the healthcare providers have worked like taking orders and marketing was considered unnecessary in that situation. But gradually with time, sales/medical representatives started bridging the gap between the producers in healthcare sector and its customers. This way the information started flowing from both sides from producers to customers and from costumers to producers through sales/ medical representative. Therefore we can see today that the sales/ medical representatives are key aspect in the marketing in healthcare sector.

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