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Why do you think a global marketing mix is important in today's economy?

Why do you think a global marketing mix is important in today's economy?

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Global marketing mix is a strategy that encompasses various countries or economic regions with a goal of co-ordinated marketing effort in all countries. Today, in event of globalization, firms operate in various geographies. It is easy to set up business in various economies due to technological advancement. It offers more and varied customers with an opportunity to serve them to the best of abilities of the firm. The global marketing mix is also necessary because social, cultural, political, legal, competitive, economic factors differ across countries.

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