Question

What are the benefits and shortcomings of the decisions made by Bajpai in launching Taco Bell in India?

Answer 1

Benefits-

1. Value and variety- It offers variety of Mexican inspured food that is abundant.

2. According to Indian segments, there is almost 50% of the products are vegetarian.

3. Food is freshly prepared and served instead of prepared in advance and stored.

4. Free softdrink refills is one of the attractive thing for the customers.

5. Affordable prices.

6. High growth potential of brand.

Shortcomings-

1. Products are not localised, these are too foreign for the indian customers.

2. Mexican Products are not appealing to customers.

3. Avoids serving beef and pork as per Indian customer taste.