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When Nokia considered entering the African smartphone market, one of the fastest growing regions in the...

  1. When Nokia considered entering the African smartphone market, one of the fastest growing regions in the world for smartphone adoption, it calculated the total cellphone and smartphone sales already occurring in this region to use in its analysis. Nokia is determining the _______ for the market.
    A. top-down forecast
    B. market potential
    C. growth potential
    D. sales forecast.
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Answer #1

  

_______________________________

_______________________________

When Nokia considered entering the African smartphone market, one of the fastest growing regions in the world for smartphone adoption, it calculated the total cellphone and smartphone sales already occurring in this region to use in its analysis. Nokia is determining the market potential for the market.

Market potential Analysis is the market size of any geographical location at a particular point of time. Market potential is usually measured either by sales value or sales volume.

Option B is correct.

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