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Discusses the importance of understanding consumer behavior. Focus on a specific buying situation/type of retail firm...

Discusses the importance of understanding consumer behavior. Focus on a specific buying situation/type of retail firm for your posting

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Understanding consumer behaviour is a key aspect of marketing and helps in selling the product than any other means. For instance when a customer walks into a store, the store assistant must first try to understand the needs and budget of the buyer. This is a form of personal selling. If the consumer reacts positively and shows interest in the product the goods , then the assistant must persuade him to buy. Also the physical behaviour of the consumer also plays a major part in marketing.

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