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QUESTION ONE Technology has revolutionized the financial services market and has also created entrenched competition. AS...

QUESTION ONE Technology has revolutionized the financial services market and has also created entrenched competition. AS a student of financial services marketing discuss five key technologies that have affected service delivery in the financial services market

QUESTION TWO At the annual conference of the Ghana Association of Microfinance Institutions, it was established that branding is the key to build consumer confidence. Discuss the relevance of branding in micro finance industry.

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Answer #1

1. 5 key services that are effected financial services market are as follows-

A.online trading and execution of orders helped the traders in execution of their orders

B. E-marketing of various financial services has helped the companies in reaching out to potential customers

C. Selling the services to the financial customers through social platforms have also help the customers

D. Algorithmic trading has also helped various trader in deciding upon machine based trading.

E. Management of portfolio through various online management software have helped the the customers in self adjustment of their portfolio.

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