Answer to Question 1:
Gross profit margin of Firm A is less than that of Industry
Average which means firm incurring higher production cost than
average industry.
Operating profit margin of Firm A is more than that of Industry
Average which means firm is able to control its operating cost to
earn more operating profit than average industry.
Therefore, although Firm A is incurring higher production cost but due to controlled operating cost, Firm A is more profitable than average industry.
Answer to Question 2:
A negative cash conversion cycle is favorable for a firm. This means that firm is able to convert is inventory into sale more frequently, collect its receivable faster and pays its creditor at later period.
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