Question

Nissan produces a car that sells in Japan for ¥1.8 million. On September 1, the beginning of the model year, the exchange rate is ¥150:$1. Consequently, Nissan sets the U.S. sticker price at $12,000. By October 1, the exchange rate has dropped to ¥125:$1. Nissan is upset because it now receives only $12,000 x 125 = ¥1.5 million per sale. List seven strategies that are open to Nissan to improve its situation?

Answer 1

Alternatives available to Nissan are:

(1) Raise prices in the U.S. market.

(2) Do nothing for the short run. Incur some losses and hope that the exchange rate will return to ¥200. In addition, hold U.S. sales receipts in dollars and do not repatriate funds until the exchange rate is more favorable. The second part of this strategy is probably useless since it requires that any exchange rates changes not be offset by the differing interest rates between Japan and the United States.

(3) Invest in the U.S. and build the cars there.

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