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2. Is it possible for an organization like Haier to sustain its competition in brand conscious...

2. Is it possible for an organization like Haier to sustain its competition in brand conscious and quality conscious markets such as US and other countries?

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Answer #1

Yes.It is possible for an organisation to sustain its competition in brand conscious and quality conscious markets only if they maintain the quality standards, provide services catering cutting edge technology, develop innovative products,reach all class of consumers, have a well-maintained marketing network, contest in the international market, offer myriad of services which can attract the customers. If the organizations fail to understand the needs of the future and keep-a wide eye open for research and development, it can surely loose its entity in the long-run. In developed markets where customers are informed and take chances to buy new products, it is highly non-negotiable to be stagnant.

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