Question

1. What in your opinion is the significance of an organization entering into International Markets for business? Is it advantageous or disadvantageous? suggest books if you can

Answer 1

International markets pose huge business opportunities for firms in the ever growing globalization trend. With geographical borders, language and cultural barriers being virtually eliminated through the world wide web, doing business has become more easier than ever before in international markets. The advantages are aplenty when a firm enters international markets :

(i) It helps tap potential demand in a foreign market when the demand in the home country is saturated.

(ii) It helps in business expansion and growth

(iii) International business earns foreign markets which means higher translation revenue

(iv) Diversification helps the business set off low demand in one market against high demand in another region

(v) It creates further business opportunities.