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Which of the Internal (Individual & Psychological) and External (Cultural & Social) factors/influences fall within the...

Which of the Internal (Individual & Psychological) and External (Cultural & Social) factors/influences fall within the control of the brand ?

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Answer #1

Various types of internal factors which can be controlled by brand are as follows-

A. PERCEPTIONS of the individual can be controlled by the company to a large extent because the company can change the perception by offering a quality product.

B. MOTIVATION for purchasing the product can also be controlled by the company because the company can create such environment that will influence the customer to buy the product

C. LIFESTYLE of a customer can be impacted to a large extent by changing the lifestyle of the society around him

External factors which can be controlled by the company as follows-

A. Company can make a STATUS SYMBOL for its product in the society so that consumer will be bound to buy the product.

B. Company can also incorporate various CULTURAL NORMS into its product so that the individual will be motivated to buy the product

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