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Explain in detail TWO specific Extenal (Cultural & Social) factors that influence consumers to purchase Apple...

Explain in detail TWO specific Extenal (Cultural & Social) factors that influence consumers to purchase Apple products (Macbooks/iPhones/iPads etc).

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Answer #1

External factors which influence a customer to purchase Apple products are as follows-

A. Culture symbol-Apple products has a large number of followers and it is used as a culture among various kinds of group, so many people who wants to get into that culture wants to buy the products of Apple.

B. Sense of recognition in the society-Apple products are always used as a status symbol especially in a country like India where there are lack of premium phone, so to get into that Elite culture, one has to buy the product.

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