Question

In Marketing why is form more important than function?

Answer 1

In marketing, the form is always more important than function because a huge investment has been made in the form (ie. design), to define the path of the function (ie. the actual behavior) of the marketing initiative.

Creating a good Form will make the functionality of the marketing activities more simple and comfortable. The entire notion of creating a correct Form always promises to provide correct path and clues to help the accomplishing user or Functional group.

For example, unless and until the marketing are provided with correct and complete Form ie. what to achieve, than for what target will the marketing Functional team will strive for.