What are the different firms in the securities industry and how do they differ from each other? ( give SPECIFIC examples of each type)
There are different types of form in the industry and they are as follows-
A. Firms like Merrill Lynch who are the largest full line forms and who are catering to both corporate and retail customers
B. Firms like Goldman Sachs and they are national full line firms who are engage more into corporate business and trading securities
C. Firms like Lazard which is is operating in major cities of the country only and they are providing to a very low base of customer.they are trying to locate themselves into those cities who are highly concentrated with their clients.
D. there are other specialised firms who are working in the securities market as well.
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