swot analasis is a technique used in strategic planning phase .In swot analysis
s is strength which represent advantage of bussiness over others
w is weakness which represent disadvantage of bussiness over others
o is oppurtunity which is a favorable condition in the environment which gives strategic advantage to the firm
t is threat which is unfavrable condition whivh gives strategic disadvantage to the firm
This anlysis is used in planning phase of strategic managment
oppurtunities are matched with strengths and threats are identified in advance to save the firm from a potential weakness
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