Salesman has the responsibility of representation of the company's product and he is also liable to induce the customer to buy the product, by representing in such a way that the willingness of the buyer is converted into the actual purchase.
The salesman is always be interacting with the customers and he is liable for making a personal interaction with the customer, so the salesman is the companies representative of the product and he should always be trying to specify the product in such a way that the consumer is induced to buy the product.
So it can be said that, the salesman is the responsible person for presentation of a product of a company, and making the actual sales.
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