Question

Boston Box- War Horses and Dodos In addition to stars, cash cows, question marks and dogs, sometimes war horses and dodos are included in Boston Box Matrix analyses. War Horses are products in declining markets that have very high market share, thereby continuing to generate positive cash flows in a negative growth market Dodos are products in declining markets that have low market share. They have negative cash flows in a negative growth markets and are therefore doomed to extinction! List some products that are "extinct dodos"- why are they no longer available?

Answer 1

Some of the products which no longer exist are

Typewriter

Fountain pen with ink

Film cameras

View master

The typewriter became extinct due to the advent of the computer. The fountain pen with ink became extinct because a better and less messier product which was the ball pen was available. Film cameras were replaced by digital cameras which made photography both convenient and less expensive. View master became outdated due to the advent of the digital world and more interesting Motion Pictures being available online.