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Identify the main factors affecting the demand for Marks&spencers products

Identify the main factors affecting the demand for Marks&spencers products

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Answer:

Marks & spencers- It is retail company based in United Kingdom. It was established in 1884. It has 1400 stores across the world.

Its products- Are as following:

  • Clothing
  • Cosmetic
  • Fragrance
  • Washing powder
  • Aluminium foil etc.

Main factors affecting the demand for Marks &spencers products-

  1. Low quality products have affected the demand for Marks & spencers products.
  2. Poor and lack of availability in its stores.
  3. Out of date supply chain.
  4. Company is facing lawsuits related to product standards that is also decreasing the demand of the product because brand value is affected due to these factors.
  5. Rising raw material prices has increased the prices of final products that is also a reason of decreasing demand.
  6. Customers' liking towards competitors' products also have decreased the demand of Marks & spencers products.
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