Question

Outline two reasons why businesses spend millions of dollars on advertising

Answer 1

1. To convey the direct message of the Continuous Improvement:

The image of the company is already formed after a few years in the marker. However, ongoing advertising helps in building the goodwill which will taking measures for the improving your product’s quality on continuous basis.

2. Increasing the Base of Customers :

The major aim to adverise some product is to increase its customers’ base. During a of time, the product evolves and to cover the right audience and to keep them “grounded” to your brand, it is vital to utilize the advertising tools.