Question

List and briefly describe the three major categories of segmentation variables.

Answer 1

The three major categories of Segmentation Variable are:

1. Demographic Variables: They help us to identify the needs and purchase pattern according to age, race, ethnicity, Income etc.

2. Geographic Variables: This include weather, size of city, population etc It is important as the needs and want change according to geographic factors.

3. Pyschographic Variables: This includes the lifestyles, personality attribute, motives etc. This are mainly used by industry to segment fashion, food, education, entertainment etc.