Question

Mature products sometimes need to be repositioned. Finding a new need for an existing product is usually a reason for repositioning. Many years ago, Arm & Hammer baking soda found a new market by repositioning the product for those wanting a clean-smelling refrigerator. The company did a similar repositioning when offering the product as a teeth whitener. Can you think of an existing product that has been repositioned by finding a new market with a different need than the original product? Comment on at least one (1) of your classmates' posts.

Answer 1

Repositioning- When company's sales keep on decreasing due to some or the other reasons and it loses the positioning in customer's mind then it comes up with marketing strategy, called "Repositioning". Reposting is the modification or alteration in the existing product or by increasing the quality or decreasing the price of the product.

Repositioning gives the boost to product and it again gains its lost brand image and customers' trust.

Example: Kinder surprise egg was banned in USA as the product was having some non edible item and non nutritive object inside the kinder egg. In late 2017, Kinder surprise egg came up with good quality and no harmful nutritive. It again came up with two parts of one egg in which one part contains edible treat made with milk and chocolate and other half of egg contain a learning toy that focuses on skill development and fund..