Question

What is your assessment of GoPro’s financial performance the past three years? (Use the financial ratios in the Appendix of the text as a guide in doing your financial analysis.)

Answer 1

GoPro financial statements have been shrinking and the companies sales have been declining significantly in past 3 years.

The company's margin over sales is also declining as the company do not have the pricing power as of yet.It can also be seen through lower profitability ratios. It's sales fell from $ 1.185 billions to $1.157 billions in past 3 years.

Market share acquired by the company is also continuously declining and it can be seen through the volume decline and the margins shrinking.

company has been on a continuous downtrend and it needs to have some exceptional strategy to come out at the top because the books of accounts are severely affected by debt also, and there are financial distress regarding this company so this company needs to resolve all its issue in order to come out at the top.