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Explain what is meant by brand loyalty and outline how advertising can generate brand loyalthy

Explain what is meant by brand loyalty and outline how advertising can generate brand loyalthy

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Answer #1
Brand loyalty is the faith that customers have on the products or
services of a particular firm. It is evidenced by their continuous
patronage of the products of the brand in preference to other

Advertising can go a long way in creating brand loyalty. For that:
*Advertising should create brand awareness, which is evidenced by
customers' ability to identify the brand with the firm's products.
*Display ads can facilitate creating brand image.
*Advertising should be modified [as also the product] to changing
trends.
*Advertising can be done through brand ambassadors selected
properly
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