Effective public relations practitioners:
A. ask editors to promise to use their press releases.
B. Find out which media have been the most positive toward the company
C send as many press releases to as many outlets as possible
d determine which media outlets best serve their purpose
Effective public relation practice practitioner's always look for such media houses which are positive towards the companies and such media houses which have often negative Towards company so he needs to filter out such organisation which will help the company through positive word of mouth.
so they will try to determine the best media house that serves their purpose and rest of the options are not true because they would not be looking for editors to promise to use their press releases or sending too many press releases to outlets.
the correct answer would be option ( d)
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