Question

Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.

Answer 1

The product to the introduced in the market is setting up a B school which offers MBA program. This is actually a service which is intangible and can only be felt. MBA is a professional course which equips the students with the best business practices and concepts related to business.

There are students who wants to pursure after their graduation. some are willing to do it in humanities and social sciences, some in science stream,some in professional courses like MBA,MMS etc.The target market will be students who are graduated and are willing to pursue some professional course. The reason for reason choosing the market is it has high potential to generate revenues and well reputed course these days.