Question

The vision of Unilever Ghana Limited is to gain a competitive superiority over its competitors in the same industry in Ghana.
Required:
a. Using practical examples, discuss how the emerging accountancy tool that applies cognitive intelligence to generate a mental image of a phenomenon and also relies on learning, be adopted to assist Unilever Ghana Limited to achieve this vision.
b. Are there any obstructions to how this competitive superiority using this emerging accountancy tool could be harnessed by Unilever Ghana Limited?

Answer 1

A. The competitive strategies which is being referred here is artificial intelligence. Artificial intelligence is used in various production and processing strategies of Unilever ghana.

It could be used for various kinds of reduction of wastage and reduction of errors while accounting and it can be used for better management of its resources so that they could be used and utilised effectively and efficiently in order to maximize the overall profit and it helps in gaining a competitive moat.

B. Yes, there are obstruction also, because these are artificial intelligence and they have no human emotions so there would be either wrong judgementjudgement and it could lead to losses.there would also be problems on the part of its acceptability among the employees.