Question

What is the Executive Summary in marketing plan of Pepsi Co,?

Answer 1

Executive summary in marketing plan of Pepsico is as follows-

Pepsico is the world renowned brand. It is very well organised multinational company. It is known for variety of food and beverage products. It has its core brands like pepsi-cola, Gatorade, frito lays. The company operates in around 200 countries worldwide.the company established a Pepsico foundation in 1962 to support social and charitable causes

Pepsico plans to raise its revenue to 30 billion US dollars in in year 2020. This company is world's largest producer of chickpea products. The company also operates in utopia which is a major producer of chickpeas so it will help it in in obtaining chickpeas at low prices.