Question

Winnebagel Corp. currently sells 45,038 motor homes per year at $46,444 each, and 8,440 luxury motor coaches per year at $100,632 each. The company wants to introduce a new portable camper to fill out its product line; it hopes to sell 21,545 of these campers per year at $19,133 each. An independent consultant has determined that if Winnebagel introduces the new campers, it should boost the sales of its existing motor homes by 2,549 units per year, and reduce the sales of its motor coaches by 1,025 units per year. What is the amount to use as the annual sales figure when evaluating this project?

Answer #1

Sales due solely to the new product line = 21,545 * $19,133 = $412,220,485

Increased sales of the motor home line occur because of the new product line introduction; thus:

2,549 * $46,444 = $118,385,756

in new sales is relevant. Erosion of luxury motor coach sales is also due to the new mid-size campers; thus

1,025 * $100,632 = $103,147,800 loss in sales

is relevant. The net sales figure to use in evaluating the new line is thus:

Net sales = $412,220,485 + $118,385,756 - $103,147,800

Net sales = $427,458,441

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