Question

The offering selected= The Agency RE

Explain in detail, the following for your offering:

Explain the factors that may impact the consumer buying process for your offering (i.e. decision-
making complexity, individual influences, social influences and/or situational influences)

Answer 1

Factors that may impact the consumer buying process for offering by the company are-

1. Choice of substitutes which can provide better value and customers can replace company's product for its substitute.

2. pricing power of the company and pricing of the product also affect the decision of the customer in order to buy the product

3. Product must not hurt the sentiments of the customer and his community so that he could not refrain from buying the product.

4. Value derived from the product should be maximum and it would lead to consumer satisfaction so that consumer grievances are properly redressed.

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