Question

is it safe to assume that project can be abandoned if the public reacts negatively?

Answer 1

It is always better to be a conservative in project adaptation then being stubborn in project adaptation.

If project is facing a lot of resistance from the public and if public reacts negatively,it is safer to abandon the project because in the long run the project will face a lot of resistance and it can lead into various litigation problems so a management must be conservative in approach in project implementation and selection.

Since, business operates in to societal environment, it must follow the norms of the society and if people reacting negatively to adaptation of a product, project must be abandoned benefiting the company in the long run.